AI CV Builder
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AI CV Builder · Free to start

You can do the job.
Does your CV say so?

88% of employers admit their screening software rejects people who could do the job*. Zappli’s AI reads the advert, scores your CV against it in under a minute and tells you exactly what is failing. Then it fixes it, using what you have actually done. Nothing invented.

The same AI writes your supporting statements, cover letters and interview answers from your real experience. Built for UK applications, public sector included.

Get my free score → See how it works →
Built for UK applicationsNHS, Civil Service, teaching & private sector
No card needed ATS score free forever Results in 30 seconds Nothing invented
*Harvard Business School, Hidden Workers: Untapped Talent, 2021
zappli · cv-builder.app
Live
0
ATS Score
+28
Improved
9
AI Fixes
12
Templates
Sara Knowles
Mktg Manager · London
Experience
Helped team with campaigns to improve awareness…
Led 14-person team → +38% YoY⚡ AI fixed
Skills
ATS Score
0 /100
+28 points
Multi-channel
Budget planning
Salesforce
AI activity
now
ATS score: 60 → 88+28
27 keywords matched · Marketing Director role
2m
AI auto-fix: 9 bullets rewrittenPass
Passive voice removed · impact quantified · ATS verbs added
0 factors
weighted and scored, from Parse Fidelity to Recruiter Readability, each one explained
£0
to see your score and every issue named. No card needed
0%
of employers say screening software rejects capable candidates*
0 sec
average time a recruiter spends on a CV at first glance The Ladders
Built for UK jobseekers at every level
From graduate schemes to senior leadership, startups to FTSE 100
NHS Deloitte HSBC Amazon BT Group Barclays Unilever
How it works

Four steps. Ten minutes.

Upload your CV, get an instant ATS score, fix every issue in one click, and download ready to send. Start completely free.

01
Upload
02
Diagnose
03
AI Fix
04
Download
1 / 4
01

Upload your CV

Free
Three ways in: upload, import from LinkedIn, or start from scratch. Paste a job description and we score you against it instantly.
Choose how to start
Upload your existing CV
Analyse & improve what you've got
Import from LinkedIn
Paste your URL, we build it in seconds
Create from scratch
Guided questions, no blank page
Paste job description (optional)
Paste the job ad here. AI matches your CV to it exactly…
Why Zappli works
UK-focused AI
Built for how British hiring actually works, not adapted from a US product. Every ATS rule, keyword list and template is calibrated for the UK market.
Informed by 25+ UK recruiters
Scoring reflects what British recruiters and ATS systems actually look for, not generic global averages.
Improves interview chances
The report names the arithmetic ceiling: how many points are recoverable from Parse Fidelity and Structure alone, before any rewriting.
59 → 91 · worked example
ATS scoring and full diagnosis are free forever. Score my CV free
02

ATS Analysis

Free
Scored on six weighted factors before any human reads it. Every issue named exactly, not as vague advice.
59 / 100
⚠ 4 of 7 health checks passed
What's failing
!
Keyword Coverage 66%: the advert’s own terms are missing
!
Experience Quality 23%: duties listed, results not quantified
!
Recruiter Readability 20%: vague openers a recruiter discounts
Score by factor
Keyword Coverage 25%66%
Experience Quality 22%23%
Parse Fidelity 20%82%
Career Progression 13%89%
Recruiter Readability 12%20%
Structure Completeness 8%85%
Six weighted factors, scored independently. The weight is what each one can move.
Score 59 · 83–91 recoverable against this role. A pass fixes every issue automatically. Start free or see passes from £9.99 →
03

AI Auto-Fix

Pass
One click rewrites every weak bullet: keywords added, impact statements strengthened, format cleaned. In your voice, not a template's.
76 / 100
↑ +17 pts so far · 5 of 9 fixes applied
Fixes applied5 / 9
Suggestion 1 of 9+5 pts
Responsible for managing social media and creating content that increased engagement
Grew Instagram engagement 62% in 6 months, adding 8,400 new followers and £14k pipeline
Suggestion 2 of 9+3 pts
Managed a team of people and ran weekly meetings
Led cross-functional team of 7, delivering Q2 roadmap 2 weeks early with zero scope reduction
Every fix is yours to approve or edit. Nothing changes without you. See passes from £9.99
04

Download

Pass
Export a clean PDF or Word document, watermark-free, always. Score moved from 59 to 91 once every named issue was fixed.
91 / 100
✓ Interview-ready
Fixes applied9 / 9
What's included
9 bullets rewritten & improved
27 role-specific keywords added
ATS-safe single-column format
Tailor to the next role in one click
Track all applications in one dashboard
PDF
PDF format
No watermark · ATS-safe
DOCX
Word format
Edit anywhere · Compatible
Always free to download, no watermark. AI fixes from £9.99. Start free or see passes from £9.99 →

Upload your CV.
See your score in 30 seconds.

No account. No card. Your ATS score and the three things blocking you. Free, in under a minute.

Step 1 of 4
What are you aiming for right now?
This shapes how we read your CV.
A new job in my field A complete career change My first proper role A step up from where I am
Skip the question, go straight to upload →
ATS score out of 100 Top 3 issues named No account needed GDPR-compliant

Your CV is analysed then deleted within 24 hours. We never sell your data and never pass it to employers or recruiters. Creating a free account to save your score is optional. We ask after your results appear, not before.

Why Zappli

Every major alternative has a conflict of interest. Zappli doesn't.

Most CV tools were built to serve employers. Zappli was built the other way around. Here's what that means in practice.

Most important

Built for candidates.
Not employers.

LinkedIn, Indeed, Reed and every major recruitment platform makes money from employers. That is not a positioning choice. It is hardwired into their revenue model: they are selling candidates to employers, not serving candidates.

Zappli is here for the person trying to get the job, not the company trying to fill it.

The structural difference
At a job board, you’re the product. At Zappli, you’re the customer.
Why incumbents cannot copy it
Reed, LinkedIn and Indeed cannot pivot to candidate-first without destroying their core revenue. The conflict is structural, not strategic.
What it means for you
No CV data sold to employers. No ranking based on employer payments. Your application, not their platform.
⚡ Real AI · UK-developed

Thinks like a UK recruiter.
Sounds like you, not a robot.

Most "AI CV tools" do keyword frequency counts with better marketing. Zappli reads the role, the seniority, the sector and the ATS behind the advert. A graduate role and a director role need completely different CVs, and the model knows it.

The part most tools skip: every rewrite is scrubbed for AI patterns before you see it, including the tells UK recruiters now recognise on sight.

What gets removed before you see it
Em dashes scattered everywhere→Natural punctuation
"Results-driven", "responsible for"→Led, Built, Delivered
Uniform, overly polished flow→Rhythm that reads human
From the recruiters who shaped it
“Messy is fine. Recruiters aren’t looking for perfect, they’re looking for real.”
🇬🇧 UK-native

Built for UK hiring.
Not adapted for it.

Every major competitor, Zety and Resume.io and Teal among them, was built for the US market and then adapted for the UK. Zappli was built here from day one: trained on real UK employer systems and UK hiring conventions, not American resume formats.

It is also the only one that understands how British public bodies recruit: Civil Service behaviours, NHS person specifications and council criteria forms.

What that changes
Spelling, date formats, page conventions, the absence of a photo, and the vocabulary a UK sifter is actually searching for.
Where it goes further
Supporting statements and behaviour examples, inside the word limit the advert states. No US product does this at all.
Global tools: US ATS training, adapted for the UK
Zappli: UK employer systems from day one
✓ Honest pricing

No billing surprises.
Your documents stay yours.

Documented billing complaints against leading CV tools include introductory pricing that auto-converts to a subscription, recurring charges that are hard to cancel, and CVs locked behind a paywall until you pay.

Zappli is the direct opposite. Your CV always downloads free, with no watermark, and nothing Zappli sells renews.

What you never get
No auto-renewal. No card kept on file. No retention flow. There is nothing to cancel.
What you keep
Your CVs, your evidence bank and every file you downloaded stay yours after a pass ends.
Others: surprise charges, locked documents, hard cancellation
Zappli: free download always, one payment, nothing to cancel
Templates

Professional templates.
Built for UK ATS.

12 templates · Unlimited colour combinations · ✓ Every one ATS-optimised

Pick a style, make it yours. Every template is built to pass ATS screening and impress a human reviewer. Swap colours any time. Your content stays.

Most popular
Sara Knowles
Software Engineer
Work Experience
Senior Software Engineer
Vertex Systems · Sheffield
Regent
Classic serif · ATS-first
ATS ✓
∞
Sara Knowles
Software Engineer
Experience
Senior Software Eng.
2021–Now
Apex
Sharp modern · bold impact
ATS ✓
∞
Sara Knowles
Software Engineer
Experience
Senior Software Eng.
Sovereign
Executive · authoritative
ATS ✓
∞
S. KNOWLES
SOFTWARE ENG.
Experience
Skills
Python AWS
Precision
Technical · structured
ATS ✓
∞

8 more templates in the full library: Canvas, Foundation, Strand, Momentum, Meridian, Crest, Harbour, Sterling.

12 templates · Any colour · ATS-safe by design

Browse all 12 templates →
Tailored CVs

One base. A different version for every role.

Paste any job description. Your CV is rewritten around its exact keywords, tone and structure in seconds. Your original is never touched. Every tailored version is its own independent file.

Paste any job description. AI rewrites your CV for that exact role in seconds
Keywords added, weak bullets rewritten, format matched to the role automatically
Your original is untouched. Tailored versions are unlimited on a pass, within fair use.
Start free →
tailored-cv-builder
AI Powered
Paste job description
Senior Marketing Manager · Helix Digital. We're looking for an experienced B2B marketing leader to manage our performance channels across paid search, social and programmatic. You'll oversee a £500k+ budget, lead a team of 8, and deliver pipeline growth for our EMEA clients. Required: stakeholder management, cross-functional collaboration…
27 keywords matched  ·  9 bullets rewritten  ·  ATS: 60 → 94
Senior Marketing Manager
Helix Digital · London · Hybrid
94
ATS
Led 14-person team delivering 4 campaigns, +38% acquisition YoY
Managed £600k marketing budget across digital and ATL
Added: stakeholder management, cross-functional collaboration
Tailored for this role
Head of Growth
Northwind · Remote · UK
88
ATS
Drove 38% growth via performance marketing, cutting CAC from £28 to £14
Added: growth hacking, PLG, funnel optimisation
Tailored for this role
Cover Letters

Cover letters that sound like you wrote them.

Generated from your CV and the actual job description: your experience, their language, their tone. Edit anything. Export as PDF in one click.

Generated from your CV and the actual job description
Highlights your strongest matches for this specific role
On a pass. Edit inline, export as PDF.
Start free →
Cover Letter · Helix Digital AI generated
Sara Knowles
s.knowles@email.com · 07700 900123
Hiring Manager
Helix Digital
25 May 2026
Dear Hiring Manager,

With 14 years in B2B marketing and a track record delivering multi-channel campaigns (+38% YoY), I am applying for the Senior Marketing Manager role at Helix Digital with genuine enthusiasm.

Your requirement for someone to manage £500k+ budgets aligns directly with my current role overseeing £600k while leading a cross-functional team of fourteen.

I am particularly drawn to Helix Digital's focus on data-driven creative and the ambition to grow the agency's EMEA presence. Having led UK and European campaign rollouts at scale, I am confident I can contribute immediately to the growth targets outlined in the job description.

I would welcome the opportunity to discuss how my experience aligns with your goals. I am available at short notice for a conversation at your convenience.

Sara Knowles
Senior Marketing Manager
Generated from your CV + job description
5 key matches highlighted · Export to PDF
Before you pay

What you see before you pay a penny.

Your score, every issue named

A score out of 100 across six weighted factors, with each problem listed in plain English and what would fix it. Free, with no card.

Free ATS check
No account needed

Nothing invented

Rewrites work from your own experience. Where a figure is missing, Zappli asks you for it rather than making one up, and flags anything not yet backed by your evidence.

AI rewrites
With a pass

Public sector built in

NHS supporting statements and Civil Service behaviours, checked criterion by criterion against the person specification before you send.

Statements
With a pass
Pricing

Start free. Pay only if it is worth it.

You see your score, every issue and what it would take to fix them before you are asked for anything. If the free report is all you need, take it and go.

Free · no card
£0
A full demonstration of the product, for the lifetime of your account. Not a trial.
  • Your ATS score across all six factors
  • Every issue named, with the fix
  • 3 CVs and 3 job matches, lifetime
  • Watermark-free PDF and Word download
  • Criterion coverage on one advert
Get my free score →
No account needed to see your result

Buy another pass while one is still running and the days are added to the time you have left. CVs, edits, templates and downloads are unlimited; AI-powered features are subject to fair use.

In build for 2027 · not available yet

Job hunting, handled.

It will scan thousands of UK roles around the clock, apply on your behalf, follow up, and prepare you for every interview. You will stay in control of everything it does. The Career Agent is in build for 2027 and cannot be bought yet.

2 / 3
Career Agent · Permissions
Sarah, your agent is in careful mode. I draft everything, you approve before anything sends.
Applications
Submit applications
Draft only. You review each one.
Tailor CV per role
ATS-scores and rewrites automatically
Communication
Send follow-ups automatically
Day 7 + day 14 nudges without asking
Contact hiring managers
Ask first. Draft shown before sending.
Negotiation
Handle salary negotiation
Advise only. Data and draft, you decide.
Auto
Ask first
Off
You decide what runs alone.
Granular controls per action. Full auto, draft-and-ask, or off. Change any time.
Career Agent · Job Matching
Good morning, |
Scanning jobs overnight…
LinkedIn · Reed · Indeed · CV-Library · +14 more
0
jobs scanned
3
matches found
Helix · London · Hybrid
Senior Marketing Manager
92%
Northwind · Remote
Head of Growth
88%
Globex · Reading
Marketing Director
81%
847 jobs scanned. 3 matches.
The Agent searches every night. Wake up to the roles worth your time.
Career Agent · Pipeline
Sarah, all 8 applications tracked. One offer needs your attention.
Mon 22 May · 06:17 · Northbrook Analytics offer: £72k received
8 total 3 applied 1 interview Thu 1 offer
Applied · 3
MF
Marketing Lead · Meridian Financial
Applied Mon · ATS 94 · Following up Thu
AL
Head of Growth · Aldgate Labs
Applied Tue · ATS 88 · Monitoring
BF
Senior Mktg Manager · Brightfield
Day 7 · Chase sent today · ATS 82
Interview stage · 1
MF
Marketing Lead · Meridian Financial
● Interview Thu 2pmBrief ready ✓
Offer received · action needed
NA
Northbrook Analytics · Offer: £72k · Market median: £86k · Counter at £82k ready
Your whole search, in one view.
8 applications, live status, ATS scores, offer action. All tracked without you chasing anything.
Meet the Career Agent →
Coming soon · Join the waitlist for early access
FAQ

Honest Answers.

Yes. Your ATS score and full diagnosis are free, with no card and no expiry. A free account covers 3 CVs and 3 job matches for the lifetime of the account, a full demonstration of the product rather than a trial or a monthly allowance. The AI auto-fix (which rewrites weak bullets) is a pass feature, but the score and diagnostic are always free.
There are three, and they differ only in how long they run: £9.99 for 7 days (about 25 applications), £24.99 for 30 days (about 100), and £49.99 for 90 days (about 250). Each is a single payment. Nothing renews, nothing auto-charges and there is no subscription to cancel. If you buy another pass while one is still running, the days are added to the time you have left rather than replacing it. Most people applying seriously take the 90-day.
No. The AI reads your existing style before suggesting rewrites. It strengthens your phrasing rather than replacing it. You approve, reject or edit every suggestion individually. Nothing changes without your say-so.
Free gives you 3 CVs and 3 job matches for the lifetime of the account, a full demonstration rather than a trial. On a pass, tailored versions and stored CVs are unlimited within fair use. Your base CV is always preserved and each tailored version is a separate file.
Included with every pass, it turns your own experience into interview-ready STAR answers for a specific role and company, including what each question is really testing. Because it's built from your verified work history rather than generic scripts, every answer is one you can actually say out loud. Save packs, revisit them any time, and export to PDF.
ChatGPT doesn't know what a specific ATS system is looking for, can't score your CV against a real job description, and has no access to UK recruiter data or ATS-specific scoring. Zappli is built specifically for CV optimisation. The scoring engine, 12 ATS-tested templates, keyword matching, and cover letter generation are purpose-built for the UK job market. ChatGPT writes; Zappli optimises.
Free, no card required: your full ATS score across all six factors, the keyword diagnostic, 3 CVs and 3 job matches for the lifetime of the account, watermark-free PDF and DOCX downloads, and three templates (Regent, Apex, Canvas). The AI auto-fix, all 12 templates, tailored CVs, supporting statements and cover letters come with a pass, from £9.99. Most CV builders let you build free, then charge at the download, or export plain text only. Zappli’s free download is a clean, watermark-free PDF or DOCX.
Every industry. The ATS scoring and keyword matching work against the specific job description you paste, not a generic model. Finance, healthcare, legal, engineering, education and creative roles. The AI reads the actual requirements in the job posting and matches your CV against those, not a one-size template.
Zappli is a UK-based AI CV builder that scores your CV against ATS systems, identifies exactly what's failing, and rewrites it for specific roles. Free to start, no card needed. Built specifically for the UK job market, not adapted from an American product.
Yes. Zappli is built in the UK for UK hiring. It enforces UK CV conventions automatically: no photo, no date of birth, personal statement format, two-page standard. The ATS scoring engine is tested against 100+ UK and global systems used by UK employers, and all templates meet UK recruiter expectations.
Yes. Zappli is a mobile-first web app. No download or app store install required. Build, score, edit and download your CV entirely from your phone. It works in your browser on any device.
Zety and similar builders charge you to download your own CV after you've built it. CV-Library and job boards make money selling candidate data to employers, a structural conflict of interest. Zappli charges a transparent one-off pass for AI features, never charges to download, and never sells your data. Your CV is yours from the first version.
There is nothing to cancel. Every pass is a one-off payment that never auto-renews, so you will never be charged again after purchase. No subscription, no contract, no retention flow. When the days run out, access simply stops, and your CVs, evidence bank and downloaded PDFs stay yours.
Your CV data belongs to you. We never sell it and never pass it to employers or recruiters. Running the product does mean a small number of suppliers process data on our behalf: Anthropic for the AI, Stripe for payments, MailerLite and Resend for email, and Railway for hosting. Your CV is never used to train any AI model. Zappli is GDPR-compliant and built in the UK. Frictionless upload (no account): your CV is analysed and deleted within 24 hours. Free or paid account: your CV and results are stored securely. You can export or permanently delete all your data at any time from your account settings. Our Privacy Policy lists every supplier in full.