Is the diagnostic really free, forever?+
Yes. Your ATS score, every issue listed, and the keyword gap report never expire and never need a card. You can return to your score in 6 months and it's still there. You only pay if you want AI to rewrite your CV in one click.
Does a pass ever auto-renew?+
Never. A pass is a single payment: £9.99 for 7 days, £24.99 for 30, £49.99 for 90. When the pass ends you automatically drop back to the Free plan. Your CV stays in your account, your PDF stays downloaded. You'll never be charged again unless you actively choose to upgrade.
Which pass should I choose?+
All three unlock the same product and differ only in how long they run. £9.99 buys 7 days and covers about 25 applications, £24.99 buys 30 days and about 100, £49.99 buys 90 days and about 250. Each is a single payment that never renews, and buying another while one is still running adds the days to the time you have left.
Is my CV data safe?+
Yes. Your CV is stored encrypted and only accessible to you. We're GDPR-compliant and UK-based. We never sell your data and never pass it to employers or recruiters. A small number of suppliers process data on our behalf so the product can run: Anthropic for the AI, Stripe for payments, MailerLite and Resend for email, and Railway for hosting. Your CV is never used to train any AI model. You can delete your account and all associated data at any time from your account settings. See our
Privacy Policy for the full list.
What if I'm not happy with the results?+
A pass is a one-off payment with no subscription behind it, so there is nothing to escape and nothing to cancel. If something has gone wrong, email help@zappli.co.uk and we will sort it. Under UK consumer law you also have a 14-day cancellation right on a new purchase: see our terms for details.
How does the ATS scoring actually work?+
Zappli runs your CV through the same keyword-matching, format-parsing and structure checks that real UK ATS platforms use. It scores you out of 100 across six weighted factors: keyword coverage (25%), experience quality (22%), parse fidelity (20%), career progression (13%), recruiter readability (12%) and structure completeness (8%). Every deduction is explained in plain English so you know exactly what to fix and why.
Can I use Zappli if I already have a CV?+
Yes, that's the most common way people start. Upload your existing PDF or Word document and Zappli scores it immediately. You'll see exactly what's holding it back before you change a thing. If you want to start fresh or import from LinkedIn instead, you can do that too.
Does Zappli work for any industry or job type?+
Yes. Zappli was tested across 12 UK sectors including NHS and healthcare, finance, tech, retail, and education. The ATS scoring adapts to the role you're applying for: paste the job description and Zappli tailors the keyword analysis to that specific position rather than applying a generic template.
What AI does Zappli use?+
Zappli is built on Claude, Anthropic's AI, consistently rated among the most capable and accurate large language models available. We chose Claude specifically for its ability to rewrite professional content that reads like a human wrote it, not a machine. Your CV won't come back sounding like every other AI-generated document.